Experience

PROFICIENCIES

Various ecommerce and CMS platforms, including WordPress, hybris, Magento, Oracle, IBM Websphere Commerce and Shopify; HTML and CSS; Apache Solr™; technical SEO, including XML sitemaps, faceted search, concatenation, schemas, mod rewrites and 301 redirect strategies; email marketing platforms, including ExactTarget; web analytics (Jirafe, Google Analytics, ClearSaleing, ClickTracks, BrightEdge, Conductor); digital strategy, including organic search/SEO, social media, PPC and display, lead generation and data mining, site architecture, conversion optimization and attribution modeling.

EDUCATION CERTIFICATIONS
  • BA, Public Relations – Kent State University
  • BS, Psychology – Kent State University (in progress)
  • Google AdWords/Analytics
  • HubSpot Inbound Marketing
  • Planet Ocean (Unfair Advantage)

PROFESSIONAL ORGANIZATIONS

    • 2009/2010 – PRSA National Diversity Task Force Leader
    • 2006 – IABC Heritage Region Asst. Communication Director